Liquor Brand by Jiyoung Jeon

Jiyoung Jeon Presents The Doran Doran Liquor Brand

Jiyoung Jeon, the creator of the award winning work Liquor brand:Doran Doran by Jiyoung Jeon spells out, DORAN DORAN is a liquor brand that proposes dad and daughter have a casual drinking date to break the ice. The brand concept is ’together’ which is consistently delivered in products and graphics. The brand’s name, DORAN DORAN is a pure Korean word that describes the situation or sound in terms of intimate conversation. The visual concept is 'overlapped two different shapes of voice wave’ and this visualizes the moment when two different voices of D(dad and daughter) become harmonized..

Liquor Brand by Jiyoung Jeon Images:

VIA: http://competition.adesignaward.com/design.php?ID=48344

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